Big data processing
Look around at the technology we have today,
and it's easy to come to the conclusion that it's all about data. As consumers,
we have an increasing appetite for rich media, both in terms of the movies we
watch and the pictures and videos we create and upload. We also, often without
thinking, leave a trail of data across the Web as we perform the actions of our
daily lives.
Not
only is the amount of data being generated increasing, but the rate of increase
is also accelerating. From emails to Facebook posts, from purchase histories to
web links, there are large data sets growing everywhere. The challenge is in
extracting from this data the most valuable aspects; sometimes this means particular
data elements, and at other times, the focus is instead on identifying trends
and relationships between pieces of data.
There's
a subtle change occurring behind the scenes that is all about using data in
more and more meaningful ways.
Large
companies have realized the value in data for some time and have been using it
to improve the services they provide to their customers, that is, us. Consider
how Google displays advertisements relevant to our web surfing, or how Amazon
or Netflix recommend new products or titles that often match well to our tastes
and interests.
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